We are all born with a unique purpose that defines who we are
It is this purpose that gives our life true meaning and fulfilment. WHYMYLIFE is designed to help you discover and live out that purpose.
DOWNLOAD FREE CHAPTERWe are all born with a unique purpose that defines who we are
It is this purpose that gives our life true meaning and fulfilment. WHYMYLIFE is designed to help you discover and live out that purpose.
DOWNLOAD FREE CHAPTERWho is 'WHYMYLIFE' for?
People who feel uncertain about their purpose and want clarity about their life direction
Those who are seeking deeper fulfilment beyond routine, success, or external validation
Individuals who want to understand their true identity, values, and what genuinely drives them
Who is 'WHYMYLIFE' for?
People who feel uncertain about their purpose and want clarity about their life direction
Those who are seeking deeper fulfilment beyond routine, success, or external validation
Individuals who want to understand their true identity, values, and what genuinely drives them
ABOUT THE BOOK
WHYMYLIFE
WHYMYLIFE is a purpose-discovery program created to help people make sense of who they are, why they are here, and what truly matters to them. In a world full of noise, comparison, and borrowed definitions of success, WHYMYLIFE creates a quiet, honest space for reflection, clarity, and direction.
Through guided questions, insights, and intentional exploration, the program helps individuals uncover their values, strengths, and life patterns, turning confusion into understanding and potential into purpose.
WHYMYLIFE isn’t about telling people who to become; it’s about helping them remember who they already are and empowering them to live from that truth.

ABOUT THE BOOK
WHYMYLIFE
WHYMYLIFE is a purpose-discovery program created to help people make sense of who they are, why they are here, and what truly matters to them. In a world full of noise, comparison, and borrowed definitions of success, WHYMYLIFE creates a quiet, honest space for reflection, clarity, and direction.
Through guided questions, insights, and intentional exploration, the program helps individuals uncover their values, strengths, and life patterns, turning confusion into understanding and potential into purpose.
WHYMYLIFE isn’t about telling people who to become; it’s about helping them remember who they already are and empowering them to live from that truth.

ABOUT THE ARTHUR
REUBEN OVILI,
THE PURPOSE COACH
Reuben is a Purpose Coach and the creator of the WHYMYLIFE program. Through his teaching, writing, and one-on-one coaching sessions, he guides individuals through deep reflection, mindset realignment, and structured purpose discovery.
His mission is captured in his guiding statement: “My purpose is to help others discover theirs.” Through WHYMYLIFE, he continues to inspire individuals to move from uncertainty to clarity.
ABOUT THE ARTHUR
REUBEN OVILI,
THE PURPOSE COACH
Reuben is a Purpose Coach and the creator of the WHYMYLIFE program. Through his teaching, writing, and one-on-one coaching sessions, he guides individuals through deep reflection, mindset realignment, and structured purpose discovery.
His mission is captured in his guiding statement: “My purpose is to help others discover theirs.” Through WHYMYLIFE, he continues to inspire individuals to move from uncertainty to clarity.
WHYMYLIFE PERSONAL SESSIONS
These sessions are designed for you if you learn best through direct teaching, have personal questions about your life path, and are ready to intentionally invest in your personal growth.
INVESTMENT
Sessions can be scheduled in 1-hour blocks across days or weeks and completed within 2 months.
Start Now- During your sessions, we explore
- Your life story and personal journey
- A guided walk-through of the WHYMYLIFE framework and book principles
- Deep mindset realignment and clarity development
- A structured and practical purpose plan tailored to your life
WHYMYLIFE PERSONAL SESSIONS
These sessions are designed for you if you learn best through direct teaching, have personal questions about your life path, and are ready to intentionally invest in your personal growth.
INVESTMENT
Sessions can be scheduled in 1-hour blocks across days or weeks and completed within 2 months.
Start Now- During your sessions, we explore
- Your life story and personal journey
- A guided walk-through of the WHYMYLIFE framework and book principles
- Deep mindset realignment and clarity development
- A structured and practical purpose plan tailored to your life